Owning a website that matches a common industry term is quite valuable... most valuable.
It equalizes business of all sizes and marketing budgets, within that industry.
A small family farm, a regional CSA, or a national distributor with a Marketing Department can all be on the same page.
For example ‘google’ the terms ‘local dairy’ or ‘local meats’.
You'll quickly see a Dairy in Ingersoll, ON and a local Butcher in Leduc, Alberta.
